Singing Loudly: Ironic commercials

Singing Loudly

Sunday, June 20, 2004

Ironic commercials

While listening to the radio this morning I heard a commercial for Sam's Club. The target for the commercial was expressly small business owners. It was telling small businesses that they are what keep America going. That the entrepreneurial spirit is a welcome part of American culture. And also that they were the business for small businesses.

Sam's Club is of course owned by Wal-Mart which in turn is possibly the most anti-competitive, anti-union, and anti-small business company in the world. Of course, they don't want people to believe that. Instead of actually changing their method of operation, it's far easier to put out ads that purport to being pro-small business as most people will believe whatever nonsense they are fed.
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